Initiative
Labi Bemanian possesses extensive experience in marketing and media, currently serving as Group Director of Client Advice and Management at Initiative. Prior roles include Head of Integrated Marketing & Media at LB Media & Marketing, Global Marketing & Media at YouTube, and SVP, Group Director of Digital & Integrated Media at Initiative. Labi began the career as a Senior Digital Media Planner and Media Supervisor at Citrus, showcasing a strong foundation in digital media strategy and integrated marketing efforts.
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