Initiative
Marcel Náhlovský is an accomplished professional with extensive experience in leadership and management across various sectors. Currently serving as the Czech Republic Leader at Initiative since August 2022, Marcel also owns Chlowski Kunst & Spiele / Die Beste Jause der Welt since February 2022. At LASVIT, involvement spans multiple roles, including General Manager Collections and Marketing Director, as well as participation in the Creative & Art Board since March 2016. Previously, Marcel was the Managing Director and Client Service Director at OMD Czech from 2005 to February 2016 and managed publishing for top weekly magazines as Managing Publisher at Ringier a.s. from 2004 to 2005. Marcel's earlier experience includes a role as Grouphead at Starcom Worldwide / Leo Burnett Advertising from 1999 to 2004, overseeing efforts for Eurotel.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.