Mark Jones

Mark Jones is an experienced strategist with a robust background in various industries, including finance, travel, health, retail, and luxury. Currently serving as the Head of Strategy at Initiative since December 2018, Mark has previously held roles such as Group Strategy Director and Strategy Director with a focus on high-profile clients. At Cossette, Mark led a multimillion-dollar account portfolio and played a pivotal role in establishing an integrated agency model. Earlier career positions include digital and media planning roles at Daily Hive and MediaCom, where Mark managed key clients and contributed to innovative media solutions. Mark holds a degree from St Mary’s University, Twickenham.