Moira Dugan

Moira Dugan is an accomplished media planning professional with extensive experience in the advertising sector, particularly in healthcare-focused campaigns. Currently serving as Associate Director of Media Planning at Initiative since October 2022, Moira previously held roles as Media Planning Manager and Senior Media Planner at CMI Media Group. Prior experiences include positions at Havas Media Group, HealixGlobal, and various internships that provided foundational skills in media planning, account management, and social media strategies. Moira's diverse skill set encompasses digital investment, budget management, vendor relationships, and campaign execution, along with a Bachelor of Science in Mass Communication from Boston University.