Rachel Newsom is a seasoned media professional currently serving as the Director of Digital Partnerships at Initiative since August 2023. Prior experience includes serving as Media Director, Associate Media Director, and Supervisor at Liquid+Arcade from September 2018 to August 2023. Rachel's tenure at OMD USA from September 2014 to September 2018 involved roles such as Supervisor, Senior Media Strategist, and Media Analyst in Digital Investment, where management of multiple CPG brands on the Henkel account encompassed planning, execution, and measurement of campaign results. Earlier experience at Initiative as an Assistant Media Analyst and Assistant Buyer included national broadcast responsibilities for Amazon. Rachel holds a Bachelor of Arts degree in Business Economics from California State University, Long Beach, and completed coursework at UCLA Extension in 2016.
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