Ryan Crasta

Ryan Crasta is an experienced digital marketing professional currently serving as a Senior Associate in Digital Activation at Initiative since November 2023. Previously, Ryan held various roles, including Ad Operations Specialist and Programmatic Strategist at StackAdapt, where responsibilities involved leveraging data-driven insights for campaign optimization. Experience at Xaxis as a Programmatic Manager encompassed managing campaign milestones and reporting, while roles at Havas Media Group included developing robust campaign strategies as a Programmatic Specialist and overseeing various digital campaigns as a Programmatic Coordinator. Early career experience includes social media marketing internships and digital marketing positions across multiple organizations. Ryan holds multiple post-graduate certificates in Social Media Marketing and Digital Media Management, alongside a Bachelor's degree in Marketing Management.