Sabrina Crorey

Sabrina Crorey (Weiser-Min) serves as the VP, Group Director of Audience Strategy at Initiative, where Sabrina leads audience-focused initiatives for five brands, developing in-depth audience insights and strategic client presentations. Prior experience includes roles at Havas Media Network as the Director of Intelligence Strategy, focusing on audience and data strategy in the health and wellness sector, and at OMD USA in various strategic positions including Associate Director and Analyst, where Sabrina specialized in B2B strategy and digital investment for prominent clients. Additional experience encompasses managerial roles at EightBar and Stella Rising, alongside early career positions in operations and internships across different industries. Sabrina holds a Bachelor of Science in Marketing from Fordham Gabelli School of Business and is currently pursuing a Master's in Strategic Communication at Columbia University.