Initiative
Samantha (Katz) Franklin is a seasoned professional in digital partnerships with extensive experience in the advertising and media sectors. Currently serving as the Director of Digital Partnerships at Initiative since March 2017, Samantha has progressed through various roles including Associate Director and Manager on the Amazon account, as well as Sr. Negotiator for the Amazon XCM account. Prior to Initiative, Samantha worked at Moxie as a Digital Media Planner for FOX Theatrical, and held positions at OMD Entertainment and 4D as a Negotiator in National Activation, specializing in Disney Home Entertainment and Disney Interactive. Early career experience includes a marketing internship at Riverside Personnel Service and a hostess role at P.F. Chang's China Bistro. Samantha holds a degree in Marketing from California Baptist University.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.