Sebastian Riedel has extensive experience in client advice management and digital planning, currently serving as the Director of Client Advice Management at Initiative since July 2017, after progressing through various roles in the organization. Prior to Initiative, Sebastian held the position of Senior Planning Manager Digital at Carat Deutschland GmbH and worked as a Digital Account Manager at Dentsu Aegis Network. Sebastian began a career in digital marketing at Carat UK, where various roles included Digital Account Executive and Digital Assistant, following an internship in media. Additionally, experience includes a marketing internship at The Walt Disney Company. Academic qualifications include a Bachelor of Arts in Business Studies and Marketing from Bournemouth University and an International Baccalaureate from Taunton's College Southampton.