Shanae Johnson

Global Managing Partner at Initiative

Shanae Johnson currently serves as Global Managing Partner for Nike at Initiative, a role held since June 2023. Prior to this, Shanae was the Client Business Lead for North America at PHD, managing Diageo from March 2021 to June 2023. Experience also includes positions such as Executive Business Director at Hearts & Science for AT&T, Group Account Director at OMD USA for Bacardi, and Media Director at Mediavest overseeing Walmart and Mondelez accounts, achieving significant marketing investment growth. Additional roles encompass Associate Media Director at Universal McCann for Verizon Wireless and Senior Media Strategist at Peter A. Mayer Advertising for various brands. Early career included positions at Horizon Media and GroupM, with a focus on media planning and strategy. Shanae holds a Master of Arts in Communications Management from the University of Southern California and a Bachelor of Business Administration in Marketing from Pace University.

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Initiative

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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.


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