Simon Mercado

Simon Mercado is a seasoned professional in digital partnerships and media planning, currently serving as the Director of Digital Partnerships at Initiative since March 2022. Prior experience at OMG23 spanned from January 2017 to March 2022, where Simon held various roles including Associate Director, Supervisor, Senior Media Planner, Media Planner, and Assistant Media Planner. Simon collaborated as an Account Coordinator at Attack! for a brief period in late 2016 and worked as Project Catalyst at DB5, a research consultancy focused on quantitative research for brands, from September 2014 to June 2016. Simon holds a Bachelor of Science degree in Business Administration with an Option in Marketing from California State University, Los Angeles.