Verity Rapacchi

Verity Rapacchi is a seasoned communications professional with extensive experience in media planning and account management. Currently serving as Group Comms Planning Director at Initiative since August 2018, Verity previously held the position of Media Director at KAYAK, where responsibilities included leading offline media efforts in Spain and France. Prior to that, Verity was an Account Director at MediaVest, managing media planning for notable clients in the drinks and entertainment sectors, and also at Maxus, focusing on major brands such as L'Oreal and Topshop. Experience at Starcom MediaVest Group as an Associate Director involved leading the consumer electronics division, while an earlier role at MediaVest provided a breadth of exposure across various clients. Verity began a career in the media industry as an Account Executive at MEC after obtaining a Bachelor of Science in Biology from the University of Nottingham.