Abir Fayad has extensive experience in trade marketing across various industries, including roles as Trade Marketing Europe at INITIO Parfums Privés and Trade Marketing at Kering. Previously, Abir held multiple positions at Tanmia Lebanon, Agricultural Development Company SAL, advancing from Market Intelligence Executive to Senior Trade Marketing Executive. Additional experience includes serving as Community Manager at Vow Diamond Jewelry and holding roles as Marketing Officer and Intern at Levant Beverage & Dairy Industries sal.