Pauline Borcos

Pauline Borcos is a seasoned marketing professional with extensive experience in the luxury fragrance industry. Currently serving as Global Brand Manager and Trade Marketing Manager at INITIO Parfums Privés since August 2021, Pauline oversees global product launches and marketing strategies across GCC markets and master distribution partners. Previous roles include Brand Marketing Manager at Shiseido, where Pauline contributed to the launch of the Issey Miyake fragrance range, and Assistant Product Manager at Cartier, focusing on high-end perfumery. Early career experiences include a Junior Brand Manager position at Parfums de Marly and a Junior Marketing Specialist role at Pockero. Pauline holds an MBA in Luxury Brand Marketing and International Management from Sup de Luxe, complementing a solid educational background in marketing from OMNES Education and the University of Strasbourg.