Director Of Brand Marketing

WHAT YOU’LL DO

• Lead a team to execute vision and strategy. Ensure team members meet deadlines. Communicate job expectations, give feedback through consistent coaching and counseling, and enforce policies and procedures; Direct team on best practices.

• Own the digital marketing strategy and the marketing calendar for all brands. Set goals and budgets for the department.

• Establish and maintain departmental processes and workflows.

• Prioritize work across portfolio of brands appropriately.

• Collaborate with other department leads (ex: product development and accounting); ensure communications are coordinated and objectives are aligned.

• Implement and monitor relevant key performance indicators (AOV, CAC, LTV, and conversion) around paid advertising, retargeting, and other marketing campaigns.

• Assist with building the strategic plan for each brand with all stakeholders. Plan and devise marketing strategies for brands to meet sales and stretch goals.

• Identify new opportunities and provide strategic recommendations to drive growth of marketing channels. Identify relevant market and industry trends to inform planning and decision-making.

• Develop and execute targeted customer acquisition goals, monitoring effectiveness, and reporting on key ecommerce/subscription KPIs (sales, profit projections, pricing and distribution, churn rate, customer LTV, etc.)

• Build working knowledge of the customer profile to better support decision making on branding and customer experience.

• Find, analyze and filter marketing vendors for various partnerships.

• Manage agencies and third-party marketing vendors if applicable.

WHAT YOU’LL BRING TO THE TABLE

• BA/BS degree; marketing emphasis a plus

• 2+ years in digital marketing for consumer brands (ecommerce and/or experience in categories of paper goods, drinkware, and other giftables a plus)

• Ability to lead a team, grow a team, and bring out the best in others

• Entrepreneurial, persistent, resourceful, with the ability to learn quickly.

• Great project management skills.

• Organizational Skills – Demonstrates strong planning skills, prioritizing and managing conflicting demands to meet deadlines. Able to function in a fast paced environment.

• Communication – Superb interpersonal and verbal/written communication skills. Builds relationships and works collaboratively in a team environment. Tailors communication to specific audience, which spans a wide range including customers, brand partners, vendors and industry experts.

• Detail Orientation – Exhibits a high level of accuracy.

• Judgment and Decision Making – Considers the relative costs and benefits of potential actions to choose the most appropriate one; looks beyond things accepted as “given” to suggest creative approaches. Maintains confidentiality and high ethical standards.

• Cultural Fit – Embodies and inspires a positive attitude, in support of our unique culture founded on the principals of excellence, respect, accountability, integrity, enjoyment and diversity.

WHAT DEFINES SUCCESS

• Grow each brand to achieve revenue and profitability goals
• Solve problems effectively and recruit/develop a successful team
• Execute innovative go-to-market strategies with the team
• Use data to make informed business decisions