Lisa van der Pool

As executive vice president of media strategy, Lisa leads media training and strategy across the agency. She also leads the agency’s education practice, working with a variety of ed techs, universities and publishers. As a former business journalist, Lisa is passionate about telling client stories and helping them build better relationships with the media. Prior to joining Inkhouse, Lisa was a journalist for 12 years. She was a reporter at the Boston Business Journal, where she covered the legal industry, technology firms, hospitality and small businesses. She also has extensive on-air experience and had long-running segments on both New England Cable News and WBZ-Channel 4. Prior to the BBJ, Lisa was a reporter at Adweek Magazine. She holds a bachelor’s degree in journalism from Boston University.