KP

Kriselle P.

Director, Growth Marketing at Inkling

Kriselle P. has a diverse work experience spanning various marketing roles and industries. Their most recent position was with Inkling, where they have held multiple roles including Director of Growth Marketing, Senior Growth Marketing Manager, and Growth Marketing Manager. In these roles, they were responsible for developing and executing integrated marketing campaigns, driving lead acquisition, and managing webinar strategies.

Prior to their time at Inkling, Kriselle worked as the Assistant Athletics Director of External Marketing at California State University-Sacramento. In this role, they oversaw all external marketing initiatives for the university's athletics department and collaborated with various teams to coordinate cohesive strategies for brand awareness and revenue generation.

Kriselle also gained experience at Ellie Mae as a Marketing Coordinator for the Integrated Marketing team. Here, they supported the delivery of marketing qualified leads and developed strategies for account-based marketing campaigns. Kriselle also improved the effectiveness of nurture campaigns and developed strategies for multi-channel go-to-market campaigns.

Before Ellie Mae, Kriselle had a range of roles with the Sacramento River Cats, a minor league baseball team. Kriselle started as a Street Team brand ambassador and worked their way up to become a Marketing Coordinator, Community Relations Coordinator, and eventually a Marketing Assistant. In these positions, Kriselle was involved in various marketing and promotional efforts to increase ticket sales, fan engagement, and brand awareness.

Kriselle's earlier experiences include working as an Account Executive for Steadfast PR, where they managed media and event promotions for the Lodi Swim Club. Kriselle also worked as an English Writing Center Tutor at Associated Students, Inc. - Sacramento State, providing guidance and support to students in improving their writing skills. Their first professional role was as a Sales Lead at Janie & Jack, where they led a sales team and achieved individual sales goals.

Overall, Kriselle P. has a strong background in marketing, with expertise in growth marketing, integrated marketing campaigns, branding, event promotions, and customer service.

Kriselle P. completed their Bachelor's Degree in Public Relations/Marketing from California State University-Sacramento, from 2011 to 2015. Kriselle also obtained a certification in Hubspot Marketing Software from HubSpot Academy in July 2022.

Links

Previous companies

Gymboree logo
California State University, Sacramento logo
Ellie Mae logo

Timeline

  • Director, Growth Marketing

    March, 2023 - present

  • Senior Growth Marketing Manager

    May, 2022

  • Growth Marketing Manager

    October, 2021

  • Demand Generation Manager

    March, 2020

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