Adrian Baker

VP Client Development Europe at Inmar

Adrian Baker has a diverse work experience spanning over several decades. Adrian is currently working at Inmar Intelligence as the VP of Client Development for Europe since April 2022. Before that, they served as the VP of Sales & Adviser at Loyal Guru from May 2021 to March 2022. Adrian also worked as a Global Customer Solutions, Media & Insights Consultant at for Retailers, Brands & Customer Tech Innovators from January 2021 to March 2022.

Adrian's previous roles include working at NielsenIQ, where they held various positions such as Director of Retail & Loyalty Solutions from July 2018 to December 2020, Director of Sales Engineering (Europe) from April 2017 to June 2018, Director of Loyalty from February 2012 to March 2017, and Customer Insights & Loyalty Analytics Director from August 2008 to January 2012.

Adrian also worked at dunnhumby as a Business Development Director from September 2005 to July 2008, and at Bookmark Content and Communications (formerly Forward Group) as a Business Director from 2003 to 2005.

Before that, Adrian held the position of Managing Director at DoubleClick from 2000 to 2002. Adrian began their career in various digital marketing and media agency roles from 1994 to 2000.

Throughout their career, Adrian has demonstrated expertise in client development, sales, loyalty solutions, customer insights, and digital advertising.

Adrian Baker's education history includes three significant periods of study. The first one took place between 1990 and 1993 at the University of Nottingham, where they pursued a Bachelor of Science Honors degree in Plant Sciences, specifically focusing on Botany. Following that, in 1999, Baker participated in the Business Leadership Skills Program offered by the London Business School, although no specific degree was obtained from this program. Finally, in 2020, Adrian Baker attended the University of Cambridge, majoring in Business Sustainability Management. However, no specific degree name was provided for this period of study.

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Timeline

  • VP Client Development Europe

    April, 2022 - present

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