Amy Callahan

Amy Callahan has a diverse work experience spanning over several companies and roles. Amy started their career as a Research Analyst at The Dannon Company in 2001, where they conducted product testing and participated in product development team meetings. In 2002, they joined Newell Rubbermaid as a Field Marketing Representative, where they presented new items, conducted in-store demonstrations, and sold promotions and merchandise.

In 2003, Amy became a Sales Manager at Club Marketing Services, before transitioning to TFI in 2005 as a Brand Sales Account Manager. At TFI, they managed and directed all aspects of marketing and sales policies and objectives, as well as oversaw the sales function.

In 2007, they joined MARS Advertising as a Sr. Marketing Manager, where they built strategic plans for clients and utilized shopper marketing to influence purchase decisions at retail. Amy also initiated platform programs involving multiple suppliers simultaneously.

In 2009, Amy co-founded Collective Bias, an Inmar Company, where they served as the Chief Creative Officer. Amy played a key role in developing the innovative Shopper Social Media platform, connecting influencer content with key audiences and driving engagement and sales for leading brands.

Amy'smost recent role is as the SVP Global Operations - Media, Data & Promotions at Inmar Intelligence, which they started in 2017. In this position, Amy has leveraged predictive analytics, technology-enabled, and market-driven platforms to solve growth obstacles across industries. Amy has successfully helped companies engage audiences through various solutions, including influencer marketing, e-commerce, and programmatic media.

Throughout their career, Amy has demonstrated a customer-centric approach and a track record of driving results in highly regulated industries.

Amy Callahan attended Texas Christian University from 1998 to 2002. Amy earned a Bachelor of Science degree in Nutrition and Food Science with a minor in Business during their time there.