Vessey George

Vessey George, MBA, currently serves as Senior CRM Strategist and Lead for CRM Strategy and Transformation at INNOCEAN Canada, where responsibilities include driving Kia Canada's CRM transformation and developing innovative customer engagement strategies utilizing Salesforce Marketing Cloud. With extensive experience in marketing, strategy, operations, and CRM, Vessey holds various roles, including CRM Strategist for Trailhead by Salesforce and Senior Business Consultant at InterMarketing, providing strategic guidance to organizations in North America and Europe. Vessey's advisory contributions to the Association of MBAs in Canada and previous roles in digital marketing transformation at York University and Marvin Canada further showcase a commitment to enhancing customer experiences through technology. Vessey possesses an MBA in Financial Management from City University of Seattle and extensive education in digital marketing, law, and economics.