Loes Middelman

Loes Middelman has extensive experience in consumer insights and project management, currently serving as Lead Consumer Insights at Innova Market Insights since August 2022, following a role as Senior Consumer Insights Analyst. Prior experience includes positions at Dynata from January 2018 to August 2022 as a Senior Project Manager, where consumer research project management for corporate accounts and strategic projects was a key responsibility, as well as earlier work as a Project Manager. Loes also contributed as an International Category Management Assistant at Puratos from September 2016 to October 2017, focusing on strategic marketing communication and product positioning. An internship at Stegeman involved product management and sensory research. Loes holds a Bachelor of Business Administration in Food & Business from HAN University of Applied Sciences and has completed several minors, including Financial Management and the Psychobiology of Eating Behavior.