Innovation Support AS
Espen Sunde is a seasoned professional in sales and marketing, currently serving as Salgsdirektør and CSO at Innovation Support AS since August 2016, where responsibilities include acquiring new corporate clients and partners to enable consultants to enhance B2B customer growth. Prior to this role, Espen held positions such as Kundeansvarlig and Salg/markedskonsulent, focusing on market analysis and lead generation. Espen’s experience also includes roles at H.I Giørtz as Lageransvarlig, Skåthaugen Barnehage as Assist, and Intersport Rongve as Salgsmedarbeider. Academic credentials include a Bachelor's degree in International Marketing from Nanyang Technological University Singapore and a Bachelor's degree in Internasjonal markedsføring from BI Norwegian Business School.
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Innovation Support AS
Get more customers in B2B - we build your pipeline through mapping, lead generation and booking meetings. Our process consists of five steps and gives you new customers in B2B. Step 1: in our project we define the target group to be contacted. We prepare (in collaboration with the client) call lists and define the criteria. Further, we clarify the routines for reporting, roles, scripts, expectations and more. Step 2: once all the preparations are in place, we start calling. Mapping the market from the agreed-upon criteria and collect as much information as possible. The calls are categorized into "not interested", "does not meet the criteria," "leads" and "meetings". Step 3: in conversations where there appears to be interest, the prospect is categorized as a lead. You decide the balance of when a meeting should be booked and when it should only be put down as a lead. Some of our customers want meetings based on interest, others based on needs. Step 4: when we get a the conversation with the appropriate prospect and it meets the criteria we agreed upon, we book a meeting. Our service is to build the pipeline and we want to be measured on which case studies and results we provide. This should give you financial gain over time. Step 5: after the meeting is set up, you take over the rest of the sales process. You give us feedback on whether we need to follow the prospects up more, or if you will take over completely from that point on. Our clients have complete discretion. It is natural we tell you about our customers, what we've done together, the deciding factors and what the result was. Some of our customers today are: Ernst & Young, Euro Business Scholl, Procountor, Microsoft and Lean Communications. Contact the CEO/account manager Helge on Tel 97 00 57 50 for more info.