Kylan Tang

Kylan Tang has extensive work experience in the field of client services and operations, particularly in the APAC region.

Kylan is currently serving as the Senior Director of Client Services & Operations, APAC at Innovid since February 2023. In this role, they are responsible for leading the go-to-market strategy and product development for major advertisers in the region, such as Tiffany & Co, Microsoft, and McDonald’s. Kylan also manages and develops custom solutions for key clients and ensures client satisfaction through cross-functional team leadership.

Prior to their current role, Kylan held the position of Director of Client Services, APAC at Innovid from August 2019 to January 2023. During this time, they led the APAC team for the account management department, effectively communicating with clients and driving revenue growth through upselling opportunities. Kylan worked with renowned clients like Tiffany & Co, Microsoft, and McDonald’s, and played a key role in developing consumer electronics. Additionally, they led cross-functional teams to ensure client satisfaction.

Before joining Innovid, Kylan worked at Omnicom Media Group as an Activation Account Director from February 2018 to August 2019. In this position, they led a team responsible for media activation, focusing on programmatic, social media, and search engine marketing. Kylan handled media planning and activation for McDonald’s in Australia, managing an annual budget of over 20 million AUD. Kylan consistently explored innovative technologies and formats to maximize growth opportunities for the brand.

From 2016 to 2017, Kylan worked at Havas Asia Pacific in two different roles. First, as a Senior Regional Programmatic Trader, they led a team of traders across APAC, mentor and trained them on campaign optimization and best practices. Kylan also contributed to the development of a proprietary Meta-DSP solution and provided strategic planning and post-campaign review for key accounts such as BNP Paribas, Emirates Airline, and Swarovski. Later, they worked as a Regional Programmatic Trader, managing programmatic campaigns and collaborating with various technology partners and publishers.

In 2015, Kylan worked at Resolution Media as a Platform Coordinator. Here, they specialized in search engine marketing (SEM) and paid social campaign management for global hotel chains. Kylan maintained strong client relationships and stayed updated on industry trends.

Prior to that, they served as an Account Manager at Baidu International Advertising Unit from July 2014 to June 2015. In this role, they provided support and guidance to agencies and advertisers in navigating China's complex digital landscape. Kylan advised on digital strategies and analyzed SEM, Display, and Social activities for clients like Malaysian Airlines and Resort World Sentosa.

Through their varied roles and experiences, Kylan Tang has developed expertise in client services, programmatic advertising, campaign management, and digital strategy. Kylan is skilled in building strong client relationships and ensuring client satisfaction.

Kylan Tang's education history begins in 2007 when they enrolled at Temasek Polytechnic. They completed their diploma in Logistics and Operations Management in 2010. After a gap of two years, Kylan went on to pursue a Bachelor of Commerce (BCom) degree in Marketing at Murdoch University from 2012 to 2014.

In addition to their formal education, Kylan also obtained various certifications. They received certifications from The Trade Desk, Inc., including Trading Academy Certified - Specialist and Trading Academy Certified - Strategist in July 2018, and Trading Academy Certified - Connected TV in July 2019. They also obtained Edge Academy Certified: Data-Driven Planning certification from The Trade Desk in May 2020.

Furthermore, Kylan acquired certifications in digital advertising platforms such as DoubleClick AdX for Buyers Fundamentals and DoubleClick Bid Manager Fundamentals from DoubleClick in April 2016. They also completed the Facebook Blueprint and became a Facebook Certified Buying Professional but specific dates of these certifications are not provided. Kylan is also certified in Google Adwords and Google Analytics, although the exact dates of these certifications are unknown.

Additionally, Kylan obtained a T1 Platform Certification from MediaMath, a TubeMogul Academy GOLD Certification from TubeMogul Academy, and completed the Twitter Flight School program from Twitter. However, specific dates for these certifications are not available.