InPrime Finserv
Abhijit Korti is a seasoned professional with extensive experience in digital banking and product management. Currently serving as a Founding Member at InPrime Finserv since September 2023, Abhijit previously held the position of Associate Vice President - Digital Products at Jana Small Finance Bank, where responsibilities included launching Digital Banking Units and enhancing online banking channels. Abhijit has also contributed to Ujjivan Small Finance Bank in various roles, managing products in branch banking and digital payments, while pioneering initiatives like the Business Edge Current Account. Early career roles include UPI Product Manager at Genpact and Assistant Manager at Ujjivan. Abhijit has a Post Graduate Diploma in Management from SDMIMD and a Bachelor's in Computer Science from Don Bosco Institute of Technology. Additional experience includes an international exchange program at Shanghai University and a summer internship at IDBI Federal Life Insurance.
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InPrime Finserv
‘Informal Prime’ as we christen this segment as, is an emerging horizontal segment within the informal economy. It originates from its progressive behavioral characteristics rather than pure demographic segmentation; And transcends across geography, livelihoods, and income levels. The manifestation of this segment is evident with customers exhibiting a growth mindset, making transitions from a cash to less cash economy, adopting digital solutions backed by a proven credit track record of several years. However, there is faint recognition of their progressive characteristics and consequently of their advanced financial needs. At InPrime, the aim is to recognize this sub-segment within the informal economy and carry forward the winning attributes of traditional lending and simultaneously leverage the modern lending practices focused on data, digital and technology. This, we believe can generate superior financial and non-financial outcomes without compromising on the core elements of lending which include- customer connect, engagement and risk management. We estimate that approximately 50 million households are part of this evolving segment with an incremental annual credit need of Rs. 5 lakh crores (70 billion USD). It will need a new category of institutions to cater to this massive emerging demand and we intend to be one of the early movers in this space.