Arlette Measures

Arlette leads the efforts to create strategic and tactical communication with the community of clients and technology buyers. She develops the marketing content with a focus on demand generation and brand awareness as an integral part of the overall growth plan. She leads strategic efforts to develop, implement, track, and optimize marketing campaigns across multiple media channels. Arlette also heads the research program that involves interviews with demand generation leaders of cloud technology companies. She has been part of the InsideUp team since 2009.