Valerie Riley

Valerie Riley has a wealth of experience in marketing and communications roles. Valerie began their career as an Account Assistant at The Adler Network - Public Relations in 1995 and later worked as a Public Relations/Account Executive at DeLong & Associates (Advertising Agency) from 1996 to 1997. From 1997 to 1999, Valerie served as a Public Relations Manager at North Florida Technology Innovation Corporation, where they managed community, stakeholder, and media relations.

In 1999, Valerie joined Infotech as a Senior Manager of Marketing and Communications. In this role, they created product marketing plans, developed collateral, and promoted products at trade shows and events. Valerie also managed a team responsible for product marketing and advertising.

Valerie then joined SharpSpring in 2016 and held various positions, including Senior Manager and Director of Product & Content Marketing. Valerie established key performance indicators (KPIs) and utilized content marketing tactics to drive quality leads through the sales funnel for a marketing automation platform.

In 2017, Valerie became the VP of Content & Category Marketing at ITProTV, an ACI Learning company. Valerie led the content and media marketing team, managed the development of assets for sales enablement and customer success, and oversaw the company's trade show and events presence.

Currently, Valerie is working at Insightly as the Senior Director of Content & Digital Marketing. Their responsibilities include utilizing content marketing strategies to drive quality leads through the sales funnel for a CRM platform. Valerie also supports account-based marketing (ABM) and paid social and search funnel development and execution.

Throughout their career, Valerie has demonstrated expertise in developing content for all phases of the marketing funnel, managing budgets and personnel, and establishing and measuring KPIs for business growth.

Valerie Riley completed their undergraduate education from 1991 to 1995 at the University of Florida College of Journalism and Communications, where they received a Bachelor of Science (BS) degree in Advertising. In addition to their degree, they have also obtained certification as an Accredited in Public Relations (APR) from the Public Relations Society of America (PRSA). However, no specific month or year of obtaining the certification has been provided.