Rita Patel

As Chief Marketing Officer, Rita oversees advertising, digital innovation, menu development and the overall brand experience for Buffalo Wild Wings. Based in Atlanta, she reports directly to Buffalo Wild Wings President Lyle Tick.

Rita most recently served as a Vice President at Target, leading brand management. Additionally, she brings significant marketing experience from a variety of global consumer companies, including Wrigley, MillerCoors, and Beam Suntory. Patel earned her undergraduate degree in marketing and management from DePaul University, and a Master of Business Administration from Loyola University in Chicago.