Cirlene Soares de Oliveira

Cirlene Soares de Oliveira has a diverse work experience in the fields of marketing and product management.

In their most recent role as Product Marketing Manager at InstaCarro since December 2021, they are responsible for developing and implementing marketing strategies for the company's products.

Prior to that, they worked at Orizon as a Gerente de Produtos from July 2018 to June 2019, where they established and implemented key performance indicators (KPIs) for the product portfolio and implemented the Agile Orizon framework.

From 2015 to 2017, Cirlene worked at Omnilink as a Gerente de Produtos e Marketing. Cirlene led the rebranding strategy and visual identity change for the product portfolio and website, resulting in a 30% increase in lead generation. Cirlene also implemented digital marketing strategies and tools such as Google Analytics and email marketing, further enhancing marketing efforts.

At Europ Assistance Brasil, they served as a Coordenadora de Marketing e Novos Produtos from March 2013 to October 2015. In this role, they designed business models and commercial strategies for new products and implemented a product library that improved the development process by 75%.

Cirlene began their career at Cielo in 2004, initially as an Analista de Marketing from July 2004 to August 2009, where they managed promotional calendars and collaborated with various stakeholders to develop communication strategies. Cirlene also played a significant role in the successful launch of "Cielo Premia," a loyalty program, which generated incremental revenue. Cirlene later became an Especialista em Marketing from July 2009 to December 2012, taking on additional responsibilities such as product ownership and backlog management.

Overall, Cirlene Soares de Oliveira has a strong background in marketing and product management, having successfully implemented strategies and initiatives that have positively impacted business growth.

Cirlene Soares de Oliveira has a diverse education history. Cirlene completed their Master of Business Administration (MBA) in Gestao de Negocios at FIA - Fundação Instituto de Administração from 2015 to 2016. In 2009, they pursued an extension program in Trade Marketing at ESPM Escola Superior de Propaganda e Marketing. From 2005 to 2007, they obtained a Postgraduate degree in Marketing from FAAP - Fundação Armando Alvares Penteado. Lastly, from 2002 to 2005, they completed their Bachelor's degree in Administração com Enfase em Comércio Exterior at Centro Universitário FIEO.