Zoe Zhang is an accomplished marketing professional with extensive experience in brand management and digital marketing. Currently serving as an Account Manager at Instacart since September 2024, Zoe previously held the position of Assistant Brand Manager for Easter at Lindt & Sprüngli, overseeing brand strategy and campaign activations for key product lines. At General Mills, Zoe progressed through several roles, culminating in the position of Associate Brand Manager, where responsibilities included leading brand strategies for Old El Paso and executing significant marketing campaigns for multiple brands. Early career experiences include digital marketing coordination at Major Tom, a marketing internship at Mars, and a teaching assistant role at UBC Sauder School of Business. Zoe holds a Bachelor of Commerce in Marketing from UBC Sauder School of Business and has gained international exposure through studies at Université Jean Moulin in Lyon.