Sonja Bata

Sonja Bata has a diverse work experience spanning various roles in marketing, sales, and management. Their most recent position was as a Global Demand Strategy at IBM starting in January 2023. Sonja previously held roles at IBM as Head of Marketing, and Director of Marketing Operations. Prior to their time at IBM, Sonja was the Director of Marketing Operations at Instana from October 2019. Sonja also worked as the Head of Marketing at Content Insights AD from May 2018 to October 2019. Before that, Sonja worked at Gooten, where they held different positions including Sales Operations Manager, Senior Account Executive, and Operations Assistant to the CEO. Sonja also gained experience as a Salesforce Administrator/Consultant at their own company, Sonja Bata, where they worked on various projects related to Salesforce administration and marketing and sales consultancy. Additionally, Sonja has held roles such as Marketing Manager at Intermache, Sales Manager at Mladinska knjiga d.o.o., Marketing Executive at Info Media 011, Marketing Director at SIM - NS, and Marketing Manager at Fort Mobile.

Sonja Bata completed their education history as follows:

From 2001 to 2004, they attended The University of Sheffield and earned a BA degree in Economics/Marketing.

Prior to that, from 1999 to 2001, they attended Univerzitet u Novom Sadu but did not obtain a specific degree. Sonja studied Economics during this period.

Their earliest known education is from 1995 to 1999 when they attended Gimnazija "Jovan Jovanovic zmaj". The specific degree and field of study during this time are not provided.

In addition to their formal education, Sonja Bata obtained several certifications. These include: Advanced ABM Certification from Demandbase, HubSpot Marketing Software from HubSpot Academy, and certifications in Inbound Marketing Optimization from HubSpot Academy. The obtained dates for these certifications are not provided.

It is also mentioned that Sonja Bata has a certification in Google Analytics, but the institution and obtained dates for this certification are not provided.