Thais G.

Thais G. has an extensive work experience in the field of user experience (UX) research and design. They have worked in various companies and roles, showcasing their expertise in driving user-centric approaches and implementing research-driven strategies to enhance product development.

At INSTANDA, Thais played a crucial role in advocating for user-centred design principles and implementing a research-driven approach within the product team. They also spearheaded product branding efforts and took full ownership of the verbal Design System.

Thais also worked at PwC as a Senior Associate 2, where they proactively implemented the RITE method to accelerate learning and testing within an internal innovation lab. They also drove the adoption of holistic problem-solving approaches and identified and implemented the right user research tools and systems for the team.

In their role at Gumtree.com, Thais led generative exploratory research and performed in-depth competitive analysis. They fostered a culture of Voice of the Customer (VOC) and effectively communicated research insights to guide decision-making and enhance customer satisfaction.

Thais has also worked as a UX Researcher at Motors.co.uk, Zesty, HostHelp, Alive, Fit & Free, and Hackadme. In these roles, they conducted user research, utilized research findings to shape brand strategies, and collaborated with stakeholders to understand business requirements and user needs.

In addition to their professional experience, Thais has also worked as a freelancer, collaborating with entrepreneurs to validate business ideas and translating insights into requirements and prototypes.

Before starting their career in UX research and design, Thais had a career break during which they focused on personal development, English and cultural exchange, and career transition. They gained experience in diverse industries, including furniture retail, hospitality, fast fashion, insurance, and finance, ensuring customer satisfaction and problem resolution.

Overall, Thais G. has a strong background in UX research, design, and product development, with a focus on driving user-centric approaches and delivering meaningful user experiences.

Thais G. has a diverse education history in various fields. In 2009, they obtained a Bachelor's degree in Library and Information Science from Universidade Federal de Santa Catarina. Thais further pursued their education in the same field and earned a Master's degree in Library and Information Science from the same university in 2012.

Thais then explored the field of Graphic Design and completed a Postgraduate degree at LSD - Lisbon School of Design in 2018.

From 2020 to 2021, they engaged in several specializations to expand their knowledge and skills in the area of User Experience (UX) and User Interface (UI) design. Thais completed specializations at UC San Diego, University of Michigan, University of Minnesota, University of Virginia, California Institute of the Arts, and INSTITUTO DE DESENHO INSTRUCIONAL. These specializations covered disciplines such as Interaction Design, User Experience Research and Design, User Interface Design, Digital Product Management, Agile Management, and Leading the Modern Day Business, UI/UX Design, and Digital Communication and Media/Multimedia.

In 2021, Thais pursued an MBA at Descomplica Faculdade Digital with a focus on Digital Business Management and Marketing & Branding. Thais completed this degree in 2023.

In addition to their formal education, Thais obtained several certifications. Thais became a Certified Scrum Developer (CSD) through the Scrum Alliance in 2022. Thais also holds certifications as a Certified Scrum Master (CSM), Certified Scrum Product Owner (CSPO), and Scrum Foundation Professional Certificate (SFPC) from the Scrum Alliance. Thais acquired certifications as an Enterprise Design Thinking Co-Creator and Enterprise Design Thinking Practitioner from IBM in 2020. Thais also acquired The Persuasion Code Part 1: The Neuroscience of Sales certification from LinkedIn in 2023 and The Fundamentals of Digital Marketing certification from Google.

Thais G. has shown a commitment to continuous learning and has gained a range of skills and knowledge in fields such as Digital Transformation, Innovation & Growth, Neuroscience, Management of Change, Digital Business Management, Marketing & Branding, User Experience Design, Interaction Design, User Experience Research and Design, User Interface Design, Graphic Design, and Library and Information Science.