Shuang Xu

Shuang Xu is an accomplished User Experience professional with extensive experience in leading design teams and conducting human factors research. In the role of Director of User Experience at Instant Brands since December 2019, Shuang is responsible for building the User Experience team, creating a design system, and establishing an innovative In-Home User Testing methodology. Prior experience includes serving as Sr. Manager of User Experience Design at Lexmark International, where Shuang led a global team to enhance user experiences for touchscreen devices, and as Principal Human Factors Engineer at Baxter Healthcare, providing critical support for product development. Previous roles at Motorola and DePaul University further showcase expertise in user research and design methodologies. Shuang holds a PhD in Human Computer Interaction from DePaul University, and advanced degrees in Computer Science and Industrial Design from Nanjing University and Zhejiang University, respectively.