Jim O'dea

As the former CEO of Rx EDGE, now InStep Health, Jim O’Dea saw beyond the traditional media options for pharmaceutical companies and revolutionized the direct-to-consumer channel for medical marketing. Jim championed the role of retail pharmacy and created an opportunity for pharma brands to speak directly to consumers when they were actively making decisions about their health – in the pharmacy aisle. Jim’s path to pharmaceutical marketing services started in CPG, with executive leadership positions at Procter & Gamble, Nestle, Nabisco, and the in-store merchandising company News America. Jim is a graduate of Gettysburg College and completed the Executive Management program at Cornell University.