Joanna Lane-Simm

Joanna Lane-Simm has extensive experience in the field of public relations, with a focus on strategic communications and account management. Joanna started their career as an Account Exec and Account Manager at Brodeur Worldwide in 2000. Joanna then moved on to work at Pleon UK Ltd as an Account Manager and later as an Account Director, where they managed B2B technology PR campaigns and lead generation programs.

In 2008, Joanna joined Bite Communications as an Account Director in the International team, specializing in B2B technology coverage. Joanna provided strategic advice to clients and managed pan-European and UK accounts.

From 2009 to 2011, Joanna worked as a Project Leader at Strategic Communication Laboratories (SCL), directing social science research projects for the defence sector. Joanna analyzed audience behaviors and attitudes in the Middle East and Afghanistan and developed targeted communications recommendations.

Joanna then pursued freelance work before joining Chameleon as an Account Director and later as an Associate Director. Joanna demonstrated a commercial mindset, ensuring account profitability and designing successful integrated campaigns for various companies.

In 2015, Joanna joined TOH PR as an Operations Director, overseeing all aspects of the employee value proposition and supporting new business processes.

From 2021 to 2023, Joanna worked at ASDA'A BCW as a Senior Consultant, running high-profile accounts and leading the GCC account for Red Sea Global in Saudi Arabia.

Currently, Joanna is working as an Operations Director at Instinctif Partners.

Joanna Lane-Simm attended the University of St Andrews from 1994 to 1999, where they obtained an MA (Hons) degree in Arabic and German. Prior to that, their education history is not provided, but it is known that they attended Bedford High School at some point. The specific years of their attendance at Bedford High School were not mentioned, and no degree or field of study information was provided for this institution.