Institute for the Future
Ken Habarta is a seasoned professional with extensive experience in business strategy and insights management. As the President and Founder of Big Cardinal since December 2014, Ken leads the consultancy with a focus on research principles and innovation. Currently serving as a Research Affiliate at the Institute for the Future, Ken specializes in qualitative interviewing and analysis. Previous roles include Principal and Qualitative Lead at Metafo.re, VP of Cultural Strategy at sparks & honey, and Vice President of Qualitative Consulting at The Futures Company. Ken's career is marked by a commitment to understanding consumer behavior and trends, complemented by advanced education, including an MS in Strategic Communications from Columbia University and a BFA in New Media from the School of Visual Arts.
Institute for the Future
Institute for the Future is the world’s leading futures organization. For over 50 years, businesses, governments, and social impact organizations have depended upon IFTF global forecasts, custom research, foresight education and training to navigate complex change and develop world-ready strategies. IFTF methodologies and toolsets yield coherent views of transformative possibilities across all sectors that together support a more sustainable future. Institute for the Future is a registered 501(c)(3) nonprofit organization based in Palo Alto, California.