Garsin Yu

Garsin Yu is a skilled marketing and data professional with extensive experience in content creation, data management, and project coordination. Currently serving as a Data & Marketing Associate at Institutional Real Estate, Inc. since May 2021, Garsin curates engaging content for social media and oversees event barters, ensuring alignment with brand guidelines. Previously, as a Marketing Database Coordinator, data hygiene for over 270,000 records in Salesforce was refined, while collaboration with an in-house Marketo expert ensured data alignment between CRM platforms. Garsin's experience also includes a role as a Data Specialist at Master Accounting & Tax Services Inc., where project deadlines were consistently met with high-quality results, and as a Housing Office Assistant at San Jose State University, contributing to the enhancement of the student housing experience. Garsin holds a Bachelor of Business Administration in Marketing from San Jose State University, earned in 2019.