Heidi Azinur

Heidi Azinur is an accomplished marketing and management professional with extensive experience in the fields of brand strategy, digital engagement, and public relations. Currently serving as the Marketing, Digital & Category Management Director at Instru Optiikka Oy since May 2022, Heidi plays a crucial role in the management team, contributing to the company's leadership in the optical retail market in Finland and Estonia. Prior to this, Heidi held various senior positions including Director and Account Director at Miltton, where strategic consultancy and brand development were key focuses, and Country Consumer and Customer Engagement Manager at IKEA Group, driving growth through innovative marketing strategies. Heidi's career trajectory also includes roles in digital communication, product management, and communications consulting, supported by a Master's degree in Organizational Communication from the University of Jyväskylä.