McKenna Koon Thornburgh

McKenna Koon Thornburgh is an accomplished professional in creative strategy and brand communications, currently serving as Associate Director of Strategy at Instrument since March 2022, focusing on Nike brand storytelling and Netflix Ads marketing. Previously, McKenna worked as a Lead Strategist, contributing to direct-to-consumer strategies and digital content development, alongside roles at Natural State Strategy as a Strategy Consultant and at Conscious Minds as a Senior Creative Strategist for Nike. Notable achievements include leading the Cannes Lion-winning 'Dream Crazy' campaign and overseeing social media strategy at The Many. McKenna's early career included positions in community engagement at lululemon, public relations with the American Heart Association, and reporting internships at NPR and Oregon State University. McKenna holds a BA in Political Science and Government from Oregon State University and furthered education at The George Washington University.