Kritika Singh is a seasoned marketing professional and podcaster, currently serving as Senior Manager - Marketing at InsuranceDekho since November 2023, and hosting the podcast It's Kritikal!, which focuses on mental health and overall well-being. Previously, Kritika was Group Head Content at Wavemaker, managing content strategy and client relations for several high-profile brands, while also contributing as a Guest Writer for Sentient Media and The Yuan. Kritika played a pivotal role as Project Consultant for the Ministry of Health and Family Welfare during the COVID-19 pandemic, and has extensive experience as a marketing consultant across various industries, including luxury and FMCG. Academically, Kritika holds an MBA in Marketing and Human Resource from Lovely Professional University and a Bachelor's degree in Psychology and Mass Communication from Osmania University.