Pragati Shivhare

Pragati Shivhare is an experienced User Experience Researcher, currently working at Park+ since December 2022 and previously at Verak from February 2022 to December 2022, where Pragati established user research functions that significantly improved sales efficiency and created sectoral user personas. Pragati has also undertaken roles at The/Nudge Institute and Future Perfect, focusing on qualitative research and persona development for urban livelihoods in India. Earlier internships included positions in marketing for Tech Mahindra Foundation and Chariot, brand management at Organiko, and content writing at EUGateway. Pragati holds a Master's degree in Social Entrepreneurship/CSR Management from Tata Institute of Social Sciences and a Bachelor's degree in Marketing Management from Amity University.