Alessandro Laudati

Business Partner at Intarget

Alessandro Laudati has a diverse and extensive work experience in the field of digital business development and digital media channels. Alessandro started their career in 2004 as a Project Manager and Social Media Manager at Gruppo Roncaglia - Marketing e Comunicazione, where they worked with notable clients such as Euronics, Lexus, Toyota, and Save the Children. Alessandro then moved on to DDB in 2008 as a Digital Account Supervisor, where they were responsible for digital activities and services for all agency clients.

In 2010, Laudati joined TBWA\\Worldwide as an Account Director and Digital Strategist, where they managed agency services and activities for BNL-BNP Paribas and Findomestic accounts.

From 2012 to 2017, they worked at McCann Worldgroup, first as an Account Director and later as a Digital Business Lead & Innovation Consultant Director. In these roles, they developed business strategies for new clients and managed digital strategies and workflows for projects. Alessandro worked with clients such as MASTERCARD, GENERAL MOTORS, POSTE ITALIANE, ELI LILLY, and ABBVIE.

Since 2018, Laudati has been working at Intarget as a Client Services Director, leading the Intarget team for an international client portfolio. Their responsibilities include simplifying complex concepts and helping clients navigate and transform in today's digital world.

Currently, in 2021, Laudati is also a Docente at 24ORE Business School.

Alessandro Laudati has a diverse education history. In 2002, they started their studies at Sapienza Università di Roma, where they pursued a degree in Communication. Alessandro completed their degree in 2008. During their time at the university, Alessandro also enrolled in Ma.Gi.Ca. Mediamaster, where they obtained a 1st Level Master in Advertising Communication Expert in the year 2005-2006.

In 2009, they attended two separate schools to further their education in Marketing and Communication. Alessandro completed a Master's program at 24ORE Business School and another Master's program at Centro Studi Comunicare l'Impresa.

In 2019, Alessandro attended INSEAD, where they participated in the EMEA CxO Academy and earned a certification titled "Leading Digital Transformation."

In addition to their formal education, Alessandro also obtained a certification from INSEAD in November 2019 for completing the EMEA CxO Academy.

Links

Previous companies

DDB logo
TBWA logo

Timeline

  • Business Partner

    May 1, 2024 - present

  • Client Services Director

    January, 2018