Mike Riding

Mike Riding is an experienced marketing executive with a proven track record in product marketing and demand generation across various industries. Currently serving as Vice President of Product Marketing at Integrate, Mike leads go-to-market strategies and has significantly contributed to a 23% increase in deal size. Previously, as Vice President of Marketing at Embold Health, Mike established a marketing function that enhanced brand awareness and lead generation. Mike also held senior roles at Lendio, Adobe Workfront, and Convirza, where key contributions included driving demand during the pandemic and managing impactful digital marketing teams. Mike's leadership experience extends to international development organizations, and an academic background includes a Master’s degree in English from Brigham Young University.