Lolita Ticar, Jra., LPT, serves as Operations Manager at Integrated Market Services Asia (IMSA) since November 2013, overseeing healthcare and consumer divisions while expanding responsibilities in business development, business intelligence, customer service, and demand planning. Ticar has held several roles at IMSA, including Senior Manager for Business Intelligence since January 2017, focusing on trade market intelligence and data analytics. Ticar previously managed commercial planning at Coca-Cola FEMSA Philippines, enhancing demand planning and sales monitoring for national key accounts. Earlier experience includes roles in sales information and market research at Philippine Beverage Partners Inc. and analysis at Coca-Cola FEMSA. Ticar earned a Bachelor of Secondary Education with a major in English from Filamer Christian University.