David Howell

David Howell is one of the co-founders of Integrity Ingredients Corporation (IIC) and has served as its Chief Executive Officer for more than fifteen years. David started his early career as a sales representative and believed that he could make a difference in the beauty industry with a company of his own design. Since then, he and his wife, Melody Howell have nurtured and evolved IIC from a raw material distribution company to a beauty innovation incubator for ingredients, formulas and finished products alike. David led the development of two Southern California technical labs to support IIC’s products and services and has recently established a third lab in Dallas, Texas to bring an entirely new level of innovation to IIC’s clients. This initiative is focused on developing technological solutions and services to enable more stable formulations, faster speed to market and resourceful, intellectual property.