Sabir Jaffer

Sabir Jaffer co-founded KEYPR in 2013 and was the company’s Senior Vice President before it merged with INTELITY in 2018. He started in hospitality management as General Manager of various hotel assets owned and operated by Westmont Hospitality Group. In 2004, he formed Merit Hospitality Services, providing general hospitality consulting, acquisition and disposition, market repositioning, and hotel operations expertise. He has 25 years of experience in the lodging industry and now specializes in asset management and investment for hotel real estate. He is a Bob Marley fan; also, he and his wife recently set the goal of running across as many famous bridges as possible.