Riina Anttila

Partner, Senior Paid Consultant at Intentio Agency

Riina Anttila is a seasoned professional in digital marketing with extensive experience in search engine marketing and advertising. Currently serving as a Partner and Senior Paid Consultant at Intentio Agency since February 2024, Riina previously held multiple roles at Mediashake from August 2019 to February 2024, culminating as Lead Consultant for Google Ads. Prior to that, Riina worked at Horisontti Media Oy from January 2016 to August 2019 as a Digital Marketing Specialist, contributing valuable expertise in SEM throughout a progressive career.

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Intentio Agency

We are here to set the new industry standard for search marketing. Intentio Agency is a Helsinki-based digital marketing agency solely focused on search. We advise our clients on all matters related to organic (SEO) and paid search (SEM). We focus on search as search is the most critical digital channel: it is the closest to conversion and the channel that for most businesses, generates lion share of leads and sales - it's simply the channel that is too important to fail. We challenge the industry with our senior-level knowledge and the fact that we do search as one channel rather than two separate disciplines. Professionals at Intentio are senior-level specialists at either SEO or SEM - not generalists. We believe that both organic and paid search are so complex nowadays that in order to deliver the best results, a true professional is needed to own the channel. Even though you need different skill sets and professionals for SEO and SEM, we believe that these two channels should be considered in conjunction with one another. Organic and paid search have a huge dependency on each other both financially and in terms of guiding the customer behaviour and raising brand awareness. We want to make sure that our clients are fully aware of what happens in these channels and how the performance and plans for each impact the other. Get in touch!


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