Jairo Alberto Ochoa

Jairo Alberto Ochoa has extensive work experience in various marketing and growth roles. Jairo Alberto currently holds the position of Head of Marketing - US at Inter, starting in July 2022. Prior to this, they worked at Banco de Bogotá as the Growth - Lifecycle lead from October 2020 to August 2022, where they focused on strategic opportunities and developing the bank's growth engine. Before that, they were the Head of Growth - Colombia at Rappi, responsible for acquisition, retention, and reactivation of users. Jairo Alberto also worked as the Global Account Growth Manager at Arcos dorados and as a Senior Marketing Manager at Uber Eats. Earlier in their career, Jairo worked at companies such as Diageo, Ferrero LADM, Unilever Middle Americas, SABMiller, and Unilever Andina in different marketing and trade roles.

Jairo Alberto Ochoa holds an MBA degree in Marketing and Management from Indiana University Bloomington (2009-2011). Prior to that, they pursued a Pregrado degree in Business Administration from Universidad de Los Andes (1999-2004). In addition to their formal education, Jairo has acquired certifications in various subjects such as SoftBank Operator School, Data Science, Brand and Marketing Integration, Developing Executive Presence, and Influencing Others.