Karla Daniela Mendía

Karla Daniela Mendía is a seasoned marketing strategist currently serving as the VP of product and client relationship at Inter Venezuela. With over 20 years of experience in marketing and communication roles, Karla has a proven track record in digital marketing strategies and customer engagement. They have held positions at prominent companies, including Alimentos Difresca as Chief Marketing Officer, where they significantly increased sales volume, and were instrumental as Co-founder of Contenido Épico, developing content marketing strategies for diverse industries. Karla also imparts knowledge as an inbound marketing professor at CIAP-UCAB. Their educational background includes a Bachelor's degree in Mass Communications and a Master’s in Business Administration with a focus on Marketing from IESA.