Zel Bianco

Zel Bianco began their career in 1989 as an Account Executive at Young & Rubicam, where they worked on the merger of Sperry and Borroughs into Unisys. Prior to this, they worked at other major New York Agencies on IBM for over 6 years, and was part of the team that introduced the IBM PC to the business community. In 1995, Zel founded Interactive Edge, LLC, where they serve as President and CEO. Zel'sfocus is on client service and delivery of best in class data driven analytics software and tools to the Consumer Packaged Goods and related Industries. Zel leads a team of professionals in technology and operations, all with heavy CPG and CP industry experience. Zel is the creator of XP3 Suite and XP3 BI Cloud, Category Management and Shopper Insights software solutions used to automate retail customer and internal presentations and reporting.

Zel Bianco attended Harrison High School from 1970-1973 and then SUNY Oneonta from 1977-1981, where they earned a BS and BA in Business Economics Mass Communications.