Chelsea Lamastra

Chelsea LaMastra has a diverse range of work experience in the field of digital marketing and analytics. Chelsea started their career as a Student Research Assistant at NEOMA Business School, where they conducted research on social media mentions of major Champagne brands. Chelsea'sfindings were highly regarded and referenced in academic journals and other publications.

Following their research position, Chelsea joined Penton Marketing as an Online Advertising Coordinator. Chelsea specialized in executing and optimizing digital advertising campaigns for clients in the nonprofit, education, and technology sectors. Chelsea developed integrated digital media plans and consistently exceeded clients' key performance indicators.

Currently, Chelsea is working at Interactive Strategies as an Associate Director, Data & Analytics. Prior to this role, they served as the Senior Digital Marketing Manager and Digital Marketing Manager at the same company. In these positions, they planned and executed integrated digital strategies, incorporating SEM, SEO, paid social, and display advertising. Chelsea was also a key resource for SEO, web analytics, and tracking/tag implementation.

Overall, Chelsea LaMastra has a strong background in digital marketing and analytics, with expertise in executing effective advertising campaigns and leveraging data-driven insights to drive business growth.

Chelsea LaMastra received their Bachelor of Science (B.S.) degree in Business Administration with a specialization in Marketing from the American University - Kogod School of Business, where they studied from 2010 to 2014. In 2012 and 2013, they also attended NEOMA Business School for a foreign exchange program in France. Additionally, they have obtained various certifications including a Python Programming Certificate from General Assembly in 2022, a Data Analytics Certificate from General Assembly in 2021, and several certifications from Google and Microsoft in areas such as Google Analytics, AdWords, and Bing Ads between 2015 and 2015.